Turn on the JVC and you’re faced with a simple, friendly user interface one you’ll be very familiar with if you’ve ever used one of Amazon’s Fire TV devices. If you want reasonable quality HDR on the cheap the LG UM7400 is a far better bet but if you can find the JVC going cheap then it may still be worth considering as a bedroom or second-room TV. In terms of overall brightness, the JVC performs very similarly to the LG, but drops behind on HDR performance and has poor motion handling. The LG currently retails at around £329 for the 43in version, so it’s in the same ball park, price-wise. So much so, in fact, that it’s actually closer in performance to the LG UM7400 ( which we reviewed in August 2019). As a cheap, basic TV for 4K SDR content, though, it was reasonably good value at the time.įast forward to now, and the JVC Fire TV Edition is dramatically more capable. This 43in model struggled to get bright enough to remain watchable in brighter rooms, and with no support for dynamic HDR formats and a sub-par backlight, HDR content was unwatchably dim. We haven’t yet seen the most recent models from the brand, but it’s worth mentioning the £329 Hisense H43AE6100UK which we reviewed back in November 2018. The only other brand name 4K TVs which we’ve tested in this ultra-cheap price point have come from Hisense. With prices starting around £300 for the 40in model and topping out around £480 for the 55in model, the JVC Fire TV Edition is pretty affordable by 4K HDR TV standards.īest soundbar UK 2023: The top soundbars for improving your TV’s audio READ NEXT: The best soundbars and soundbases to buy JVC Fire TV Edition review: Price and competition ![]() Netflix, Prime Video, YouTube, Disney+, BBC iPlayer (HDR supported) JVC Fire TV Edition review: Key specifications At this price, those talents are routinely in short supply. ‘Dynamic’ HDR formats such as Dolby Vision are capable of adapting to the limitations of low-end 4K TVs, whereas ‘static’ HDR formats such as HLG and HDR10 rely more heavily on a TV’s natural talents. The presence of Dolby Vision is particularly good news for a budget model. That means you should be able to enjoy streaming HDR content from any of the main providers, with the added bonus that you’ll get the best results on any streaming service with Dolby Vision support, which currently includes Disney+ and Netflix. The TV comes in three sizes – 40in, 49in and 55in – and all three have support for the HLG, HDR10 and Dolby Vision formats. You get that familiar Fire TV interface, a super-simple setup process, and the ability to press a button on the remote and chat to Amazon’s voice assistant, Alexa. ![]() The JVC Fire TV Edition is exactly what it says on the tin: it’s a JVC-branded TV which runs on Amazon’s Fire TV operating system. JVC Fire TV Edition review: What you need to know
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